marketing”, “will digital marketing benefit your business” and answer the question “how would I get more leads for my business?” – which should be the purpose of any marketing.
What is a Digital Marketing Agency?
The word reference definition of Digital marketing is the marketing of products or services using digital technologies, primarily on the internet, yet in addition including mobile phones, display advertising, and some other digital medium. So simple to summarize in one sentence, yet it tends to be a complicated process to get right and to ensure that your digital marketing is all cooperating, not as silo activities. This is where the expertise and experience of the best digital marketing agencies can be hugely beneficial.
Customary advertising, newspapers, and paper directories, such as Yellow Pages, are increasingly less effective for businesses. Whilst a few years prior people would go to a computer to search for an item or service, nowadays people are connected to the internet the entire day, every day, and “live online”. Searching for data, an item or service is as fast and simple as searching on a PC or computer at work or getting a mobile telephone or tablet. Digital marketing focuses on getting your data, products, and services before people when they are looking online. The best digital agencies understand the purchasing process of your products and services and ensure that your data is prominent to the potential customer at the appropriate time. In the digital marketing world, the various stages of the purchasing process i.e. research, consideration, and purchase are called “miniature moments” and the very best digital marketing agency will present the relevant data, service or item at the targeted time in the purchasing process.
Whilst some digital marketing agencies will also create and manage conventional advertising or business marketing, such as newspaper advertising, specialist digital marketing agencies will concentrate on online marketing as opposed to “marketing companies” who regularly concentrate on television, radio and print marketing.
Regardless in the event that your business is business-to-business (B2B) or business-to-consumer (B2C), digital marketing can be a fast, often instant, and reliable approach to getting leads into your business and driving up revenue. The very best digital marketing agencies will manage all of the digital advertising based on return on investment (return on initial capital investment) ensuring the leads generated are at a cost that makes business sense and increases benefit levels. Digital marketing will benefit your business and answers the question “how would I get more leads for my business”?
Digital marketing, sometimes referred to as website marketing, can be broken down into a number of significant features and services:
Search engine enhancement, most regularly abbreviated to “SEO”, is the process of getting your website found on search engines like Google when people make a search relevant to your business, services or products.
Regardless on the off chance that your website is e-Commerce or selling services it will drive leads and sales into your business on the off chance that it is found for the search terms people use (often referred to as “keywords”) to search for them in Google.
SEO requires experience and understanding of how Google reads your website. What messages and data do you believe Google should read for a webpage or website and know where to place that data so search engines can track down it. A decent SEO organization will have a proven history of positioning websites high in the search results.
SEO works best when the proven methods of acquiring rankings are applied related to the latest trends that are driving traffic. An example of this is the “near me” phenomenon, which has seen a 150% development in the last 12 months, where mobile phone users are adding “near me” to their search query i.e. “SEO Organization near me”. These customers are looking to purchase from a nearby service or item supplier endlessly.
Despite the fact that SEO can be a stand-alone service, it is most effective when combined with PPC, social media, and reputation marketing. SEO is also the cornerstone of effective PPC, social media, and reputation management campaigns.
Pay Per Click
Pay Per Click (PPC) often referred to as “Google Advertising” or “online advertising” is where you position adverts at the highest point of the search results for specific search terms. These search terms can be the words people use when in the “research” phase of making a purchase or targeted at the “purchasing keywords” when potential customers are hoping to purchase.
Despite the fact that your advert, depending on your budget, can be shown every time a search is made, you possibly pay when an internet user clicks on your advert and is taken to your website or calls you direct from the search results page meaning you possibly pay when you get a click from a potential customer hence the name for this type of marketing of Pay Per Click (often abbreviated to PPC).
The amount you pay for each click is determined by a few factors. The “cost per click” (abbreviated to CPC) is determined by the quality and relevancy of the advert to the search term being used and the relevancy of the page on your website that the potential customer land on. These factors contribute to your overall “quality score”. The higher your quality score, the less you pay per click and the less you pay per lead into your business.
In the UK, Google has the greater part of search traffic and most of your budget should be placed there, however, you won’t have any desire to miss the smaller, yet still, considerable potential for customers from search engines like Microsoft’s Bing platform, and a small piece of the budget should be allocated to other search engines. Also, the very best PPC management companies will also discuss spreading your PPC budget over a number of campaigns aimed at different parts of the customer journey.
A small piece of the budget should be allocated to the research stage of the purchasing process when people are using expansive search terms to track down data, and a small piece of the budget when people are searching for yours, your competitor’s or the market leader’s organization name. Most of the budget when potential customers are using search terms directly related to making a purchase and lastly, a small piece of the budget to re-market (show your advertising to people who have shown an interest in your services or products by visiting your website) to capture and drive up conversions from the customers previously advertised as well.
The best PPC Agency will be a Google Premier Partner. A Google Premier Partner status indicates that the organization has a proven history in delivering great campaigns, which generate great competitive/low CPCs and deliver high and positive ROIs. The very best PPC agency will have a robust PPC management process in place to rapidly react and capitalize on changes in the PPC campaigns of your competitors.
Unlike SEO, which can take some time to be completely effective, Pay Per Click is instant in the way that as soon as your campaigns are live they can be generating leads for your business.
PPC is profoundly effective when carried out in unison with SEO. A well-optimized website will improve the quality score of your Google advertising campaigns resulting in a reduced “cost per click” meaning you get more leads for your budget.
Social Media Marketing
Social Media platforms such as Facebook and Twitter are currently legitimate places for a business to draw in leads. Facebook has over 38 MILLION active and regular users in the UK and the number is anticipated to rise to over 42 MILLION by 2020. Regardless of assuming your business sells to consumers or other businesses, your potential customers are on Facebook and using it often.
Facebook is excellent at raising awareness during the customer’s “research” stage, reminding them of your services or products during the “consideration” stage, and placing your specific products before potential customers at the “purchasing” stage. With such a large audience and the flexibility to target customers all through the purchasing process, Facebook can be a decent avenue to generate leads and sales and deliver a great return on investment.
A decent digital marketing agency will have a proven history of delivering exceptionally effective Facebook advertising campaigns. The very best digital marketing agencies will actually want to demonstrate the conversion rate and cost per lead of your social media marketing.
Once more, social media marketing and specifically Facebook marketing can be carried out as a stand-alone movement however it works so much better when combined with SEO as well as PPC. When a potential customer visits your website their computer is marked as having visited. This then allows you to target the user of that computer, who has shown an interest in your products or services.
When considering making a purchase, a potential customer will scour the internet to track down feedback and reviews from previous customers. Your online marketing and sales can live or die by the reviews for your business, services or products. Ensuring that positive reviews are easy to find and that any negative feedback is managed well, can be a huge benefit to your conversion rate.
Digital marketing companies refer to this as “reputation management” or “online reputation management” however, in reality, it is creating systems to generate customer reviews and customer feedback ensuring positive customer satisfaction is captured and easy to find for potential customers.
Numerous businesses are concerned with permitting the public the capacity to provide feedback openly. You can’t please each of the people constantly, and companies stress that a terrible review will have a negative effect on their business. Firstly, in the event that someone is determined to leave a terrible review for your business they will track down a platform to do so and there are thousands of platforms to choose from. It is better to have control of where customers are encouraged to leave a review. Secondly, a poor or terrible review, whenever managed well, can be a positive for your business. Engaging with a terrible review highlights that you care about feedback and subsequently, you care about your customers. One well-managed awful review can be as great for your business as ten great reviews.
A decent digital marketing organization will use one of the handfuls of recognized review platforms and provide the tools and means of permitting you to capture, manage and respond to customer reviews… READ MORE