Google AdWords keyword planner has been renamed to “Google Ads keyword planner” as of July 2021. Here are the steps to access it:
- Go to the Google Ads website: https://ads.google.com/home/
- Sign in to your Google Ads account or create a new one if you don’t have one already.
- Once you’re logged in, click on the “Tools & Settings” option in the top right-hand corner of the page.
- From the drop-down menu, select “Keyword Planner”.
- If you’re using Keyword Planner for the first time, you’ll be asked to select your campaign type and location preferences. Fill out this information and click “Create account”.
- Once you’ve set up your account, you can start using Keyword Planner to research and find keywords for your Google Ads campaigns.
Note: Access to Keyword Planner may vary based on your Google Ads account type and access level..
Is Google AdWords and keyword Planner the same?
Google AdWords and Keyword Planner are not the same, but they are related.
Google AdWords (now known as Google Ads) is a platform where advertisers can create and run ads on the Google search engine and its partner sites. Advertisers can bid on keywords relevant to their business and create ads that appear when users search for those keywords.
Keyword Planner, on the other hand, is a tool within Google Ads that helps advertisers research and find the right keywords for their campaigns. Keyword Planner allows users to search for keyword ideas, get historical statistics on keyword performance, and estimate how keywords may perform in future campaigns.
While Keyword Planner is a useful tool for Google Ads advertisers, it is just one of many features available in the Google Ads platform…
Does Google have a keyword planner for free?
Google does offer a free version of its keyword planner tool, which is available within Google Ads. However, you’ll need to have a Google Ads account to access the tool. Setting up a Google Ads account is free, but you’ll need to provide billing information even if you’re not planning to run any ads.
Once you have access to the Google Ads platform, you can use the keyword planner tool to find new keyword ideas, get historical statistics on keywords, and estimate how keywords may perform in future campaigns. The tool can also help you find the right bid for your keywords and create a plan for your Google Ads campaign.
Keep in mind that while the keyword planner tool is free to use, the cost of running ads on Google Ads will depend on your budget and bidding strategy…
Is Google Keyword Planner good for SEO?
Google Keyword Planner can be a useful tool for SEO (Search Engine Optimization) research, but it’s important to keep in mind that the tool is primarily designed for paid advertising on Google Ads.
That being said, Keyword Planner can help you identify new keyword opportunities and get insights into search volume trends and competition levels. By using this information, you can develop a more effective SEO strategy and optimize your website content to target the most relevant keywords.
However, Keyword Planner has some limitations for SEO research. For example, the tool may not provide accurate search volume data for very specific or long-tail keywords. Additionally, Keyword Planner is focused on Google Ads, so it may not provide insights into keyword performance on other search engines.
Overall, while Keyword Planner can be a helpful starting point for SEO research, it’s important to supplement your research with other tools and data sources to get a more complete picture of keyword performance and opportunities…